World Forum for intangible Cultural Heritage

Special Session

Future of Intangible Cultural Heritage envisioned by Z generation

speaker

Promoting and Protecting Intangible Cultural Heritage in the Market: The Role of Heritage-Sensitive Marketing and Intellectual Property Strategies

Harriet Deacon
Honorary Research Fellow, University of Cape Town

speaker

Intangible Cultural Heritage in the Creative Economy: Examples from Singapore

Kirk Siang Yeo
Director of Heritage Research & Assessment Singapore National Heritage Board

speaker

Local Fair Trade for Creative Value of Intangible Cultural Heritage

Mitos Urgel
President and CEO at Women’s Education for Advancement and Empowerment (WEAVE) Foundation

speaker

Synergizing Intangible Cultural Heritage for Creative Advertisement

Choongsub Oh
Director of Brand Marketing Team, Korea Tourism Organization

Panel Discussion