Congratulatory Message (Cultural Heritage Administration of Korea)
Congratulatory Message (City of Jeonju)
Opening Speech (Director-General of UNESCO ICHCAP)
14:10 ~ 14:40
Keynote Presentations
Creative Value of Intangible Cultural Heritage and Sustainable Development(Irina Bokova, Former Director-General of UNESCO)
The Meaning and Value of Intangible Cultural Heritage Amidst of Transformation of Era(Ki-dong Bae, Professor Emeritus, Hanyang University, Former Director-General of National Museum of Korea)
14:40 ~ 15:40
Session 1: The Age of Convergence and Creativity, Challenges of Safeguarding Intangible Cultural Heritage
The Role of Culture and Creativity for the Sustainable Development of Humankind(Amy Shelver, Creative economy expert and Communications Officer, UNCTAD)
The Fourth Industrial Revolution, Creative Industry and Intangible Cultural Heritage(Soosung Lee, Managing Director of Roland Berger’s Seoul Office)
In the Age of New technologies, Safeguarding and Transmitting Intangible Cultural Heritage(Marilena Alivizatou, Honorary Lecturer, University College London)
Challenges and Possibility of Intangible Cultural Heritage in the Era of Convergence and Creativity(Marta Severo, Professor of University Paris Nanterre)
15:40 ~ 16:00
Panel Discussion
Day2 (9.30.Thu.)
Day1
Time
Programs
14:00 ~ 15:30
Special Lecture:
Adapting to the New Era of Intangible Cultural Heritage by using Metadata(Michael Fischer, Vice-President of Human Relations Files)
14:00 ~ 15:30
Session 2: Finding Possibility of Innovation and Creating Value through Intangible Cultural Heritage
Developing, Searching and Exploring the Social Investment Models for the Sustainability of Intangible Cultural Heritage(George Gachara, Managing Partner of HEVA Fund LLP)
The Role of the Social Enterprises in Creative Transmission and Value Creation of Intangible Cultural Heritage(Amitava Bhattacharya, Founder and Director of Banglanatak dot com)
Innovative Technologies and Online Platform for the Future of Intangible Cultural Heritage(David Whelan, C.E.O. of Immersive VR Education PLC & ENGAGE)
UNESCO World Heritage Journeys: Promoting and safeguarding Intangible Cultural Heritage through sustainable travel(Jyoti Hosagragar, Deputy Director, UNESCO World Heritage Center)
15:30 ~ 16:00
Panel Discussion
Day3 (10.01.Fri.)
Day1
Time
Programs
14:00 ~ 14:30
Special Lecture:
Future of Intangible Cultural Heritage envisioned by MZ generation(Intangible Cultural Heritage Youth Network)
14:30 ~ 15:30
Session 3: Creative Industry and Future of Intangible Cultural Heritage
Market Strategy for the Value Creation of Intangible Cultural Heritage(Harriet Deacon, Honorary Research Fellow, University of Cape Town)
Intangible Cultural Heritage in the Creative Economy(Kirk Siang Yeo, Director, Heritage Research & Assessment, National Heritage Board)
Local Fair Trade for Creative Value of Intangible Cultural Heritage(Mitos Urgel, President and CEO at Women’s Education for Advancement and Empowerment (WEAVE) Foundation)
Synergizing Intangible Cultural Heritage for Creative Advertisement [ICH and Creative Advertisement](Choongsub Oh, Director, Brand Marketing Team, Korea Tourism Organization)