2021 World Forum for Intangible Cultural Heritage

“Rediscovering Intangible Cultural Heritage in the Era of Convergence and Creativity”

September 29(Wed.) – October 1(Fri.), 2021
14:00-16:00 (Korean Standard Time)

Online (YouTube and Metaverse)


2021 World Forum for Intangible Cultural Heritage

“Rediscovering Intangible Cultural Heritage in the Era of Convergence and Creativity”
September 29 ~ October 1 (3 days), 14:00~16:00 (KST)

Intangible cultural heritage is realized in direct contacts and communication between individuals and communities. However, cultural homogenization brought on by globalization, climate change and the spread of a global pandemic has put the physical presence of intangible cultural heritage on hold, the effects of which has been damaging enough to raise the risk of extinction in some cases.

Such unprecedented practice of social distancing has accelerated the penetration of ‘contactlessness’ into our daily lives. Science and technology continues to develop at a rapid pace, with convergence taking place across various fields, bringing widespread changes and leaps to all facets of society. Creativity which has enabled humanity to overcome crisis at every crucial moment continues to transform the way we live at every level of society. In this age of convergence and creativity, how should we utilize social change and technological developments to enhance the sustainability of intangible cultural heritage?

As living heritage, intangible cultural heritage continues to be reinvented and transmitted in different ways according to the times and changes in society. The creative continuation of intangible cultural heritage shows potential for its application to other fields based on the premise of human creativity and increases its value. Using convergence, made possible by revolutionary creativity and technology, expansions can be made to the way we approach, utilize and transmit intangible cultural heritage, ensuring that intangible cultural heritage remains as living heritage in our present lives, and not a product of the past. The 2021 World Forum for Intangible Cultural Heritage is a forum for discussing the significance of intangible cultural heritage in the era of convergence and creativity, to rediscover the value of intangible cultural heritage.


Language: English/Korean (Simultaneous Interpretation)

Date Time Programs
9.29. (Wed.) 14:00-14:10 Opening Ceremony

  • Welcoming Speech (Director of the NIHC)
  • Congratulatory Message  (Cultural Heritage Administration of Korea)
  • Congratulatory Message  (City of Jeonju)
  • Opening Speech (Director-General of UNESCO ICHCAP)
14:10-14:40 Keynote Presentations

  1. Creative Value of Intangible Cultural Heritage and Sustainable Development(Irina Bokova, Former Director-General of UNESCO)
  2. The Meaning and Value of Intangible Cultural Heritage Amidst of Transformation of Era(Ki-dong Bae, Professor Emeritus, Hanyang University, Former Director-General of National  Museum of Korea)
14:40-15:40 Session 1: The Age of Convergence and Creativity, Challenges of Safeguarding Intangible Cultural Heritage

  1.  The Role of Culture and Creativity for the Sustainable Development of Humankind(Amy Shelver, Creative economy expert and Communications Officer, UNCTAD)
  2. The Fourth Industrial Revolution, Creative Industry and Intangible Cultural Heritage(Soosung Lee, Managing Director of Roland Berger’s Seoul Office)
  3. In the Age of New technologies, Safeguarding and Transmitting Intangible Cultural Heritage(Marilena Alivizatou, Honorary Lecturer, University College London)
  4. Challenges and Possibility of Intangible Cultural Heritage in the Era of Convergence and Creativity(Marta Severo, Professor of University Paris Nanterre)
15:40-16:00 Panel Discussion
Date Time Programs
9.30.(Thu.) 14:00-15:30 Special Lecture:

Adapting to the New Era of Intangible Cultural Heritage by using Metadata(Michael Fischer, Vice-President of Human Relations Files)

14:00-15:30 Session 2: Finding Possibility of Innovation and Creating Value through Intangible Cultural Heritage

  1. Developing, Searching and Exploring the Social Investment Models for the Sustainability of Intangible Cultural Heritage(George Gachara, Managing Partner of HEVA Fund LLP)
  2. The Role of the Social Enterprises in Creative Transmission and Value Creation of Intangible Cultural Heritage(Amitava Bhattacharya, Founder and Director of Banglanatak dot com)
  3. Innovative Technologies and Online Platform for the Future of Intangible Cultural Heritage(David Whelan, C.E.O. of Immersive VR Education PLC & ENGAGE)
  4. UNESCO World Heritage Journeys: Promoting and safeguarding Intangible Cultural Heritage through sustainable travel (Jyoti Hosagragar, Deputy Director, UNESCO World Heritage Center)
15:30-16:00 Panel Discussion
Date Time Programs
10.1.(Fri.) 14:00-14:30 Special Session

Future of Intangible Cultural Heritage envisioned by MZ generation(Intangible Cultural Heritage Youth Network)

14:30-15:30 Session 3: Creative Industry and Future of Intangible Cultural Heritage

1. Market Strategy for the Value Creation of Intangible Cultural Heritage(Harriet Deacon, Honorary Research Fellow, University of Cape Town)
2. Intangible Cultural Heritage in the Creative Economy (Kirk Siang Yeo, Director, Heritage Research & Assessment, National Heritage Board)
3. Local Fair Trade for Creative Value of Intangible Cultural Heritage(Mitos Urgel, President and CEO at Women’s Education for Advancement and Empowerment (WEAVE) Foundation)
4. Synergizing Intangible Cultural Heritage for Creative Advertisement [ICH and Creative Advertisement](Choongsub Oh, Director, Brand Marketing Team, Korea Tourism Organization)

15:30-16:00 Panel Discussion and Closing Ceremony


Introducing Participants of the 2021 World Forum for Intangible Cultural Heritage.

Keynote Speakers

Irina Bokova

Irina Bokova has been two terms the Director- General of UNESCO from 2009 to 2017. As Director-General of UNESCO, she was actively engaged in the UN efforts to adopt Agenda 2030 for Sustainable Development, including quality education for all, gender equality, the protection of the world’s cultural heritage. From 2005 to 2009, she was Ambassador of Bulgaria to France, Monaco and UNESCO and Personal Representative of the President of the Republic of Bulgaria to the Organisation Internationale de la Francophonie.Currently, she is a Member of the Strategic Committee of the Paris School of International Affairs /PSIA/ at SciencePo, France and lecturer on cultural diplomacy, visiting professor at the University of Geneva, Switzerland, Honorary Dean of the Humanitas College and honorary professor of Peace Studies, of Kyung-Hee University, Seoul, Member of the Concordia Leadership Council, New York, Member of the Board of “Ban Ki Moon Centre for Global Citizens, among others. 

Ki-dong Bae

Dr. Ki-dong Bae has taught Anthropology and Museum studies in Hanyang University, Seoul, Korea where he is currently serving as the professor emeritus. He is a bachelor and master graduate in Archaeology and Anthropology from Seoul National University, and obtained a PhD in Anthropology from UC Berkeley USA.

He served as the president of the Korean National University of Cultural Heritage, the president of the National Museum of Korea, and the Chair of UNESCO APCEIU. Currently he’s serving for several different commitments as the chair of the International Council of Museums Asia-Pacific Alliance (ICOM ASPAC), the vice-chair of Blue Shield International (BSI),  the standing president of the Global Citizenship Forum, and the Director of the Center for East Asian Archaeological Studies.


– Session1 –

Amy Shelver

Amy Shelver is a creativity-obsessed communicator with a passion the written word and digital do-gooding. Amy has worked on development issues, using research, creativity, communications, and innovation to tackle local and global challenges for over 15 years.She has consulted widely, domestically in South Africa, and internationally, across the economic, finance, industrial and manufacturing, sports, retail, built environment, tourism, tech, creative, digital and media industries. This includes strategic projects for the United Nations, South African Cultural Observatory and Department of Arts, Ford Motor Company, Experian, and Black & Veatch.Currently she runs digital channels for the United Nations Conference on Trade and Development (UNCTAD) and co-authored its 2018 Creative Economy ReportAmy is foremost a creative thinker and problem-solver, fixated on taking ideas from ember to execution. She is also author of the collaborative poetry-art project, Onomatopoeia: Observations, Moments, Poetry. She has degrees in socio-economic development, journalism, anthropology, and psychology.

Soosung Lee

Soosung Lee joined Roland Berger’s Seoul office in 2012 and has served as the Managing Partner since 2014. He focuses his consultancy practice on strategy, transformation and leadership, private equity and corporate finance. Soosung has experience in a variety of sectors, including the automotive industry, engineered and high-tech products, consumer goods and retail, and the energy and biotech sectors.

He also has a 25-year record of experience in international management consulting, investment banking, and entrepreneurial management. He holds a Bachelor of Science in Genetic Engineering from Korea University and an MBA from the Wharton School at the University of Pennsylvania, USA.

Marilena Alivizatou

Dr Marilena Alivizatou holds a PhD in Cultural Heritage and Museum Studies from University College London (2009) and is Honorary Lecturer at UCL Institute of Archaeology. She has a long-standing interest in intangible heritage as conceptual and operational framework in heritage theory and policy which has led to two monographs – Intangible Heritage and Participation: Encounters with Safeguarding Practices (Routledge 2021) and Intangible Heritage and the Museum: New Perspectives on Cultural Preservation (Left Coast Press/ Routledge 2012) and other publications. Marilena was Senior Research Associate on the EU FP7 Collaborative Research Project i-Treasures, which examined the role of new technologies in the documentation and transmission of intangible heritage (2013-2017). She has collaborated with museums and research organisations in Europe, the Middle East and Southeast Asia on projects regarding the safeguarding of intangible heritage through participatory methods. She holds a MA in Cultural Heritage Studies (UCL 2004), an undergraduate degree in Theatre Studies (National University of Athens 2003) and interned at UNESCO’s Intangible Heritage Secretariat in Paris (2004-5).

Marta Severo

Marta Severo is full professor in Information and Communication Science at the University of Paris Nanterre (Dicen laboratory) and a junior member of the Institut Universitaire de France. She serves as vice-rector for digital transformation. Her research focuses on action research in social sciences through web-based data. Her research activities focus on two thematic areas: (i) the collaborative construction of cultural heritage and memories on the web and (ii) the digital representations of place and space.She has obtained several funding (H2020, ANR, Labex, CNRS, ESPON). She also carried out expertise for UNESCO and for the French Ministry of Culture. In 2019, she joined the scientific board of Open Edition. She counts several publications in national and international journals. She has recently published the monography L’impératif participatif (INA, 2021) and edited the books Dispositifs du visible et de l’invisible dans la fabrique des territoires (L’Harmattan, 2020), Patrimoine culturel immatériel et numérique (L’Harmattan, 2017) et Traces numériques et territoires (Presses de Mines, 2015).


– Session2 –

Michael D. Fischer

Special Lecturer

Michael D. Fischer is an anthropologist working mainly in the Punjab and Swat in Pakistan, and the Cook Islands, but with experience on all continents other than Antarctica. His major interests are the representation and structure of indigenous knowledge, cultural informatics, invention, and the impact of mobile communications on social networks and agency. Fischer is Vice-President of the Human Relations Area Files (HRAF), Co-Director of HRAF Advanced Research Centers, and PI for HRAF’s NSF-sponsored iKLEWS project (HNDS-I: Infrastructure for Knowledge Linkages from Ethnography of World Societies) to advance eHRAF World Cultures using data science to develop a services platform to leverage HRAF’s resources for a wide range of research where cross-cultural comparison can make a major contribution. He is also Professor of Anthropological Sciences (Emeritus) at the University of Kent.

George Gachra

George is a creative industries expert, arts manager, and the managing partner at HEVA Fund LLP. George is leading a development and business exploration of the creative industries in East Africa, and is providing leadership in creating long-term economic and cultural value in this dynamic sector.

As the managing partner at HEVA Fund, a finance and business support facility for creative industries in East Africa, George has raised over USD 10 million as well as invested in over 50 creative industry businesses in film, music, fashion and gaming, and directly supported over 400 creative practitioners. George was also instrumental in the design and establishment of the USD 2 Million, Ford Foundation backed Documentary Africa Fund – DocA (2018), which provides film development grants to documentary filmmakers from across Africa. His hands-on approach allows for intimate understanding of the creative sector, and has helped to focus his efforts on proactive planning, analysis and client support.

Amitava Bhattacharya

Amitava Bhattacharya, based in Kolkata, India, an engineering graduate from IIT Kharagpur and Chevening–Gurukul Scholar in Leadership & Excellence from London School of Economics, is a social entrepreneur with 32 years of global experience, has formed banglanatak dot com in 2000, specializing in Culture and Development. His flagship initiative Art for Life (AFL), addressing SDGs and social inclusion, using ICH is a success story and has got global recognition and accreditation from UNESCO, UNWTO and UN-ECOSOC. Amitava also started World Peace Music Festival in Kolkata in 2011 and the festival (Sur Jahan) is a destination for music lovers and musicians worldwide. Their unique approach of holding Village Festival celebrating the traditional art and culture of the village has helped marginalized villages to evolve as cultural tourism destination. Amitava’s passion is innovation, social entrepreneurship and searching for ways to address developmental issues using culture and to work towards global peace.

David Whelan

David is a tech entrepreneur and founder of Immersive VR Education. He is a former Editor-in-chief of Virtual Reality Reviewer and a multi-awarding winning VR director and producer with 10+ years web development, a background in app creation and programming large CRM systems. David is also the driving force behind the popular ENGAGE virtual reality platform. David believes in a future where education is accessible to all no matter your geographical location or financial status.

Jyoti Hosagrahar

Jyoti Hosagrahar is Deputy Director for the World Heritage Centre at UNESCO. Among other responsibilities, she leads the implementation of the Historic Urban Landscape Recommendation, the Cities Programme, policies for cultural and natural heritage for the 2030 Agenda and the New Urban Agenda, the Earthen Architecture Program, and the World Heritage Fund as well as the development and implementation of Thematic Indicators for Culture in the Sustainable Development Goals across the Culture Sector. From May 2016-November 2018, she served as Director of the Division for Creativity at UNESCO. Prior to joining UNESCO, she was a professor and Director of the SUI Lab at GSAPP, Columbia University, New York; UNESCO Chair in Culture, Habitat, and Sustainable Development at Srishti Institute of Art, Design, and Technology in Bangalore, India where she was also Chair of the Ph.D. program; and Founder-Director of Sustainable Urbanism International (SUI), an NGO in Bangalore, India. She has a Ph.D in Architecture and Urbanism from the University of California, Berkeley.


– Session3 –

Harriet Deacon

Harriet Deacon is an Honorary Research Fellow at the University of Cape Town (South Africa). She has a PhD in History and a MSc in Management of Intellectual Property Law. She has published widely in the fields of heritage, law, health and culture. She is a member of the UNESCO facilitator’s network for the global capacity building programme of the 2003 Convention, and has worked in over 20 countries. Since 2018 she has worked in projects funded by the British Academy and British Council to develop heritage-sensitive intellectual property and marketing strategies (HIPAMS) with bearer communities in India and Kyrgyzstan. This work aims to explore the connections between intangible heritage and sustainable development.  

Yeo Kirk Siang

Mr Yeo Kirk Siang is the Director of the Heritage Research and Assessment Division (HRA) at the National Heritage Board (NHB) of Singapore. He oversees the development of national policies and initiatives to safeguard and promote Singapore’s intangible cultural heritage, and to engage communities in the research and promotion of cultural heritage in Singapore. Examples of these policies and initiatives include Singapore’s first nationwide intangible cultural heritage survey, Singapore’s intangible cultural heritage inventory and the Stewards of Singapore’s Intangible Cultural Heritage Award. He is currently a member of the UNESCO Intangible Cultural Heritage Evaluation Body. Prior to his current appointment, Mr Yeo worked in a wide range of portfolios, including the preservation of sites and monuments, community outreach and strategic planning. He was with the Ministry of National Development (MND) prior to joining NHB and was responsible for developing policies and strategies related to the built environment and sustainable development. 

Mitos Urgel

Ms. Mitos Urgel is the President and CEO of WEAVE (Women’s Education for Advancement and Empowerment) which has both a Foundation and subsidiary Fair Trade Enterprise in Thailand. She is also the President and CEO of the World Fair Trade Organization in Asia, an alliance of over 140 Fair Trade Enterprises in Asia promoting justice in international trade. For over 25 years now, Mitos is passionately and actively working to advance the rights, status and dignity of refugees and underprivileged indigenous women and their children on the Thai-Myanmar border via education and economic empowerment interventions. In 2012, she founded the WEAVE Fair Trade Enterprise in Thailand. WEAVE is a refugee women powered organization in Thailand.  Its work with the marginalized and disadvantaged indigenous refugee women was born out of the belief that refugee women survivors of all forms of violence, can be potent drivers of change. WEAVE believe that encouraging their leadership and the development of their status benefits their families and communities. WEAVE’s Fair Trade Enterprise business model is mission-led and puts people and planet first in its over-all operations. 

Choong-Sub Oh

Mr. Choong-Sub Oh is a Director of Brand Marketing Team at Korea Tourism Organization. He has graduated from Inha University, Department of Public Administration, also from Yonsei University Graduate School of Business. Over the past decades Mr. Oh has specialized in the tourism and marketing arena globally. He joined the Human Resources (HR) department of the Korea Tourism Organization in 1996. He also worked as a Director of the Tokyo branch of the Korea Tourism Organization from 2001 to 2003. Moreover, from the year of 2007 to 2009 he was dispatched to UN WTO (United Nations World Tourism Organization) as deputy head of department in Madrid, Spain. In 2019, he became a Director of the Korean Tourism Organization Convention Team.


Hanhee Hahm


Hahm Hanhee is director of the Center for Intangible Culture Studies which is a consulting body of NGO accredited by UNESCO intangible Cultural Heritage section. She is professor emeritus at Jeonbuk National University. She is now involved in several research projects regarding the safeguarding of intangible cultural heritage, collecting Korea’s traditional knowledge system and people’s life history. Her recent academic contribution is shown on the editorship of the book, The Understanding of Intangible Cultural Heritage in Korea. She earned her Ph.D. and M.A. in the Department of Anthropology, Columbia University, USA. She is currently president of the Association for Intangible Heritage Study and an editorial board member of International Journal of Intangible Heritage. She was also working as a committee member of the Intangible Cultural Heritage Section of Cultural Heritage Administration in Korea.

AHN Jaehong


Dr. Jaehong Ahn is a visiting professor at KAIST Graduate School of Culture Technology, whose research field is Digital Heritage, He is interested in topics such as 3D digitization-based documentation of cultural heritage, the use of digital cultural heritage data for preservation and analysis, and digital museums. In particular, he is working to develop and disseminate new technologies that can be useful to cultural heritage experts by combining digital technologies such as 3D scanning, photogrammetry, and artificial intelligence with preservation technologies of cultural heritage. He has been leading various research projects related to those topics, and has also carried out projects such as standardization of 3D scanning of cultural heritage, and exhibition planning for digital museums. In addition, Dr. Ahn has been continuing to enhance the understanding of experts and the public about digital cultural heritage and to increase its usefulness by writing, lectures, advice, and consultation. In order to increase its direct contribution to the cultural heritage field, he is also working as a specialized member of the Cultural Heritage Committee and ICOMOS.

Seul Ki Lee


Dr. Seul Ki Lee is Associate Professor and Director of Tourism Industry Data Analytics Lab (TIDAL) at Sejong University, Seoul, Korea. Dr. Lee’s research interest is spatial econometric models that analyze performance of tourism regions/businesses based on their relative location. He has published more than 40 research articles in peer-reviewed tourism journals, been a recipient of multiple grants from the National Research Foundation (NRF), and received recognitions for his research and teaching. Dr. Lee received his B.S. in Hotel and Tourism Management from Sejong University, and his M.S. and Ph.D. from Purdue University, IN, U.S.A.